emilylinhdo

                                                    Social Semiotics Social Semiotics is a theory of communication that seeks to understand and analyze how individuals communicate by a variety of rules and methods in particular social settings. It has been strongly influenced by the theories and work of Michael Halliday and the work of Robert Hodge and Gunther Kress. An essential element of the social semiotic theory is the principle that modes of communication offer historically specific and socially and culturally shared opinions for communicating  (Mavers and Machin). Social Semiotics is an important communication theory that has a focus on visual design, the theory "examines texts concerning socially created networks of options that have meaningful potential realized in the context of use, that...